New York, NY, August 5, 2011 — HeavenGroup, Inc., the leader in interactive marketing and social commerce services for the salon and spa market, today announced that two industry veterans have been hired into senior executive roles. Matt Humphrey, who had a 17 year career in sales leadership with Aveda Corporation/Estee’ Lauder Corporation, has been appointed as Vice President, Western United States. Lee Lawson, an 18-year industry veteran and sales leader with Neill Corporation, has been appointed to the position of Vice President, Southern United States.

In the salon and spa market, manufacturers and wholesalers have been the traditional providers of business support services to the trade. However, the rapid increase in the importance of interactive marketing techniques has brought specialized service providers like HeavenGroup to the forefront. Because HeavenGroup’s service offering is tailored to the specific needs of the salon and spa, industry experience is critical to delivering successful outcomes. The addition of these two executives with substantial experience and significant relationships is expected to accelerate the penetration of HeavenGroup’s core products into the market.

“I am thrilled to have Lee Lawson and Matt Humphrey, two of the most highly respected and experienced executives in the industry, joining us in critical leadership positions”, said HeavenGroup President Sandra Cashe. “Between them they have 35 combined years of experience building client revenues in this industry. They are now going to be using the most current interactive tools to advance their clients’ businesses in this rapidly evolving market.”

In addition, HeavenGroup announced today that it has appointed Alex Donohue to the role of Creative Director for HeavenGroup. Alex’s prior roles included art design leadership for prestigious firms such as Ann Taylor, Bill Blass, Mikasa and Sony.

About HeavenGroup:

At HeavenGroup, we partner with established brands and new businesses in the world of fashion, beauty and style by providing them with next generation digital thinking and practical solutions. We design and build communications platforms, marketing campaigns and commerce applications powered by online, social media and new technologies. Our mission is to drive our clients’ business results by enabling lasting emotional connections with the consumers of their products and services. Today HeavenGroup serves a rapidly growing number of clients across all segments the beauty industry, including marquee names such as the spas in the InterContinental Hotels, Hilton Hotels, Trump Hotels, Skin Spa NY, Julien Farel, Aveda Institutes and Gary Manuel Salon.