New York, NY, June 28, 2012 — HeavenGroup, Inc., the leader in interactive marketing and social commerce services for the salon and spa market, today announced that it has appointed Adrienne Anthony as Vice President, Eastern Region effective July 17, 2012. Ms. Anthony has had a successful 18 year career in sales leadership developing markets for professional products to the top tier of the salon and spa market .

Ms. Anthony comes to HeavenGroup after 11 years with Aveda Corporation, a $500 million Estee Lauder Company, where she was the Regional Vice President of Sales and Education. Prior to that, Ms. Anthony helped to establish a US presence for L’Occitanne en Provence boutique, a $535 million international retailer of body, face and home products. She entered into the professional beauty market in 1995 as the Director of Stores for Salon Concepts, a New England based supplier to the salon market.

John Connors, HeavenGroup’s CEO said, “I am excited to have a highly respected and experienced executive like Adrienne with such deep industry experience joining us in this crucial role. Her market knowledge and customer relationships make her an important asset to our company.”

Ms. Anthony added, “Professional brands like Aveda have been the traditional wellspring of support and ideas for the salon and spa market. Today, the importance of using online tools to generate revenue and new guests for that market has created a critical need that HeavenGroup uniquely fills. This opportunity is the perfect way to leverage my skills and experience in support of this industry I know well.”


At HeavenGroup, we partner with established brands and new businesses in the world of fashion, beauty and style by providing them with next generation digital thinking and practical solutions. We design and build communications platforms, marketing campaigns and commerce applications powered by online, social media and new technologies. Our mission is to drive our clients’ business results by enabling lasting emotional connections with the consumers of their products and services. Today HeavenGroup serves a rapidly growing number of clients across all segments the beauty industry, including marquee names such as the spas in the InterContinental Hotels, Hilton Hotels, Trump Hotels, Skin Spa NY, Julien Farel, Aveda Institutes and Gary Manuel Salon.